Webmove - tracking mashable features: Customer Relationship Management (CRM) is back

Previous Post See your World differently... VUVOX

Customer Relationship Management (CRM) is back

A Podcast about CRM Market Outlook for 2007
by Dale Kutnick & Sharon A. Mertz via Gartner Voice

All the indicators are showing that CRM is high on the majority of organizations' priority list for 2007. Their strategies to drive business growth and become more customer or citizen focused have risen to the top of the executive agenda. This next wave of CRM is particularly focused on improving customer satisfaction, increasing customer loyalty and retention, and generating revenues and profit from cross sell and up sell activities... read on

listen now [8:26, 8.11 MB]