All the indicators are showing that CRM is high on the majority of organizations' priority list for 2007. Their strategies to drive business growth and become more customer or citizen focused have risen to the top of the executive agenda. This next wave of CRM is particularly focused on improving customer satisfaction, increasing customer loyalty and retention, and generating revenues and profit from cross sell and up sell activities... read on

tags: crm 2007 gartner customer relationship management podcast

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